INSIDE
THIS EDITION..
Emotional Experience
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PLUS..
ECMW - European Customer Management World Conference
Employee Engagement
Using NLP to improve customer satisfaction
The Voice of the Customer
Fast Guide - Treating Customers Fairly
UKCSI Wave 3 Results
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Nature's Threads Part I
Causal Reasoning
We all have a strong intuitive grasp of cause and effect and an ability to spot patterns, and we use that knowledge every day to make decisions about the events around us. We also have the ability to reason about causes and understand the mechanisms behind a relationship, allowing us to predict what will happen in new situations. Capturing cause and effect in mathematical models and understanding the way we make those decisions has proved much more difficult. Despite the causal nature of most research, causal models sit in a no-man's land between statistics, computer science, philosophy, psychology and practical business needs. So how do we build causal thinking into business decisions? In the first of a two part article we look at some of the principles of causal reasoning.
Click here to view whole article (pdf format)
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