INSIDE
THIS EDITION..
Emotional Experience
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PLUS..
ECMW - European Customer Management World Conference
Employee Engagement
Using NLP to improve customer satisfaction
The Voice of the Customer
Fast Guide - Treating Customers Fairly
UKCSI Wave 3 Results
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Book Review
'On Brand' by Wally Olins
Olins knows branding. This is not an academic study or a theoretical treatise, but the distilled wisdom of someone who has built a reputation on solid results. It's also so well written that it is worth reading for that alone.
Click here to view whole article (pdf format)
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