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COUGAR AUTOMATION - Enlightened management gets results
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Never Mind The Buzzwords
Matt Hampshire puts the case for getting back to brand basics.
Big business has always had a fondness for over elaboration; nowhere more than in the marketing department. New job functions spring up, new ideas come and go - but how much of it makes a difference to the customer? Are we so caught up in 'value engineering' and 'leveraging brands' that we risk losong sight of why we're in business in the first place? Matt Hampshire puts the case for getting back to brand basics.
Click here to view whole article (pdf format)
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