INSIDE
THIS EDITION..
COUGAR AUTOMATION - Enlightened management gets results
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PLUS..
Co-creation
Employee motivation
Conferences
Latest Thinking
Book review
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Book Review
'A New Brand World' by Scott Bedbury
Scott Bedbury was senior vice-president of marketing at Starbucks from 1995 to 1998 and for seven years before that was head of advertising for Nike. "A New Brand World" relies heavily, but very credibly, on his experiences with these two brand icons.
Click here to view whole article (pdf format)
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