INSIDE
THIS EDITION..
Emotional Experience
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PLUS..
ECMW - European Customer Management World Conference
Employee Engagement
Using NLP to improve customer satisfaction
The Voice of the Customer
Fast Guide - Treating Customers Fairly
UKCSI Wave 3 Results
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Book Review
'A New Brand World' by Scott Bedbury
Scott Bedbury was senior vice-president of marketing at Starbucks from 1995 to 1998 and for seven years before that was head of advertising for Nike. "A New Brand World" relies heavily, but very credibly, on his experiences with these two brand icons.
Click here to view whole article (pdf format)
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