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Fast Guide to Turning Survey Results into Action

Often the immediate challenges of organising and planning a survey, designing a questionnaire and collecting the responses can be so pressing that when the survey is finally complete the researcher feels at a loss. What now? Maintaining the momentum tha carried you through the survey process and transferring it to colleagues is extremely difficult, but vital if improvements are to be made (and noticed by customers!) in time for the update survey. We present our top ten tips for driving action.

1. Do something now

2. Prioritise

3. Identify "low-hanging fruit" and longer-term issues

4. Feedback as fully and widely as possible

5. Align the business with customer priorities

6. Don't get sidetracked by "the truth"

7. Embrace the lessons of the Value Profit Chain

8. Get ideas from your staff

9. Get ideas from other businesses

10. Get ideas from your customers

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