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ECMW - European Customer Management World Conference

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ECMW - European Customer Management World Conference


This article reviews what some of the key speakers at the conference had to say on putting the customer at the heart of their business.

The ECMW began with a pre-conference customer advocacy, loyalty and retention summit. There were several speakers who outlined their approaches to building customer loyalty, but all touched of recurring themes of creating a relationship with the customer.

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