The growth of the "blogosphere" (online networks of personal websites) has extended the reach and power of ordinary people to discuss the companies they deal with and the service they receive. Tapping into this new form of communication is essential for accurate research into consumer attitudes.
Set up by the Leadership Factor to address the needs of clients who need quick access to the views of a cross-section of consumers. The panel is made up of people of all backgrounds, young and old, from every region. What brings them together is their interest in expressing their opinions and affecting the way businesses work.
