INSIDE
THIS EDITION..
COUGAR AUTOMATION - Enlightened management gets results
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PLUS..
Co-creation
Employee motivation
Conferences
Latest Thinking
Book review
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Making the Grade
Case Study on the household name that is City & Guilds
In this article Rose Moore, Marketing Intelligence Manager for City & Guilds talks about how the company strives to stay at the top of its game by reacting to and anticipating the needs of its customers. A customer satisfaction survey sits next to other research activity to feed information into ongoing iniatives to improve and make the process easier for customers.
Click here to download the whole article (pdf format)
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