INSIDE
THIS EDITION..
Emotional Experience
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PLUS..
ECMW - European Customer Management World Conference
Employee Engagement
Using NLP to improve customer satisfaction
The Voice of the Customer
Fast Guide - Treating Customers Fairly
UKCSI Wave 3 Results
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Thoughts on Brand
In this article BJ Cunningham gives us his thoughts on brand
Brand is not a logo or a name and it is more than just an identity or a profile. A brand is the expression of who an organisation really is and serves as the banner behind which the internal culture and external market can rally.
Click here to download the whole article (pdf format)
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