INSIDE
THIS EDITION..
COUGAR AUTOMATION - Enlightened management gets results
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PLUS..
Co-creation
Employee motivation
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Book review
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Maximising loyalty the publishers' way
Readers of Stakeholder know the benefits of keeping customers highly satisfied - highly satisfied customers behave in a way that will benefit your business in the short and long-term
Most businesses are aware that it makes logical sense to retain customers as long as possible and to put at least as much, if not more effort into retaining them as finding new ones. For some businesses, such as clubs, societies, insurers and publishers that is made harder by being defined by an annual cycle that typically relies on a once a year contract and minimal contact with the consumer. This article looks specifically at the methods employed by publishers to encourage readers of consumer magazines to renew their subscriptions.
Click here to view the whole article (pdf format)
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