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Emotional Experience
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ECMW - European Customer Management World Conference

Employee Engagement

Using NLP to improve customer satisfaction

The Voice of the Customer

Fast Guide - Treating Customers Fairly

UKCSI Wave 3 Results

Fast Guide


Setting Targets for Satisfaction

In this article the Fast Guide looks at setting targets for satisfaction. Aiming to improve too much, too quickly can be damaging if unsuccessful and not improving satisfaction levels when they are considered to be "good enough" could be harmful.

The article runs through 5 key points about targets for satisfaction;

- Setting realistic targets

- Is there an optimum level of satisfaction

- Beyond the number

- Action plans first, targets second

- Thinking Long term



Click here to view the whole article (pdf format)