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INSIDE
THIS EDITION..


Emotional Experience
PLUS..
ECMW - European Customer Management World Conference

Employee Engagement

Using NLP to improve customer satisfaction

The Voice of the Customer

Fast Guide - Treating Customers Fairly

UKCSI Wave 3 Results


Volume 1 Issue 1 - July 2003

The Value Profit Chain
Part 1: Who are the Stakeholders?

Why Measure Importance?
Stephen Hampshire explains why a satisfaction survey that doesn’t include importance is not a satisfaction survey at all, but a performance measure.

What is Important to Employees
Ray Robertson explains why employees’ views matter and provides examples of the most effective non-cash reward programmes for employees.